The best way to engage someone with your writing is to puncture the heart. Make them hurt. Bring back emotions they thought were dead. Break their heart.
A cry is the most heartfelt emotion somebody can give. If you can make somebody cry with your writing, you’re doing something right.
Give somebody cancer. Have somebody get sexually assaulted. Kill off a good character out of nowhere. After all, it’s just fantasy and even though we read fiction to escape reality, we always want to relate.
What’s more relatable than emotional pain?
So, get those fingers behind those keyboards and enamore your reader. Once you have ’em where you want ’em, throw in some reality and puncture their heart.